Online Reputation: Why Should You Care?

The internet is a realm of opportunities. Businesses go online to expand their markets. Business owners are still rushing to claim their piece of the online real estate pie in a digital village. Just like an offline store, it takes significant resources to get your online presence to a profitable level.

Online reputation refers to the goodwill your business or brand enjoys online. A good online image encourages customers to interact with you. This leads to increased sales. Bad reviews and a general negative online image can adversely affect your business. Online reputation management involves monitoring your online image with the aim of improving your standing among competitors. It ensures that people find useful and positive content about your business.

 

How Does Your Online Reputation Go Bad?

Your online storefront is open to everyone with internet access. Negative content could affect your business. Your employees could post embarrassing photos on your social media pages. Unhappy customers may attack your products and brands with negative reviews. Your competitors may pay for negative marketing strategies and online content that tells a different story.

Disgruntled or fired employees may want to get back at you by posting negative opinions online. Additionally, you may have failed to update your online content. This might make it misleading. Similarly, it may be a case of miscommunication on your part. In other instances, frivolous matters from a distant past may come back to haunt you. For example, details of a past dismissed lawsuit could come back to dominate your online conversations.

 

The Importance of Reputation Monitoring

survey sponsored by GE Capital shows that majority of customers research a business online before purchasing from them. This means bad reviews can change their purchase decisions. Reputation management ensures people find the right information about your business.

It also increases brand loyalty. Consistently engaging people empowers them to identify with your brand. It is easier to maintain a positive image than it is to repair negative online reputation. Reputation monitoring helps you engage your target audience better. You can use the insightful feedback received to guide business policy.

Reputation monitoring enables you to discover new platforms and channels where people may be talking about your business. It helps you identify and correct misleading information in time. This puts you back in control of your online conversations.

 

Tips To Improve Your Online Reputation

These tips aim at countering or eliminating harmful content online. This is by proactively building positive content. It enhances your good standing and credibility as well as customer’s confidence. Some of the things you can do include:

  • Create strong, positive, and accurate online content. Tell your story.
  • Use platforms where you can directly control the conversation. This includes your websites and social media platforms.
  • Decide when to respond to detractors. Silence may be the best answer to some specific situations.
  • Monitor where sensitive personal details are posted. Avoid populating people-search sites. Do not use services that are likely to resell your data.
  • Do not open the negative links. Similarly, don’t promote them by sharing the information or word of mouth.
  • The internet never forgets. Assume everything you or your associates post online will be available to the world permanently.
  • Develop a consistent strategy to counter harmful content timely and effectively.
  • Provide interactive spaces where customers can engage with you. Use incentives such as discounts to encourage positive reviews from your customers.

It is important to decide early when to work with reputable online reputation management experts. This helps you avoid pitfalls where the result is the same as the beginning. Protect your business by engaging professionals to help you repair and improve your online reputation. Aaron Minc is a renowned attorney and online reputation defender. He offers practical tactics to effectively deal with online defamation, cyber-attacks, and harmful content.

Benefits of Embracing Test Case Management

Every business aspires to make progress and with this progress earn profits. But this is often derailed by the lack of reliable tools that can make the production process smooth. Software companies need to automate tests so they are able to get information about the products they build. Having a clear timeline of the processes that are needed eliminates time wastage and leads to the development of bug-free applications. Managers who have large teams find it challenging to understand test cases when they opt to pursue every detail manually, but with a test management system, all data needed is shared through a platform that gives a representation of the achievements each developer has made.

Agile planning an execution

A good example of tools that can be used to improve the relationship between teams is using the QASymphony test case management tool, which brings together agile teams including testers, developers, and managers to collaborate to address high-priority issues raised by customers. This is not often the case in many production processes and if such a decision has to be reached it takes a lot of time to resolve the problems noted. Coming together in one system ensures accurate answers are given to settle the problems at hand so production can proceed with a focus on producing high-quality software.

Test scheduling automation

Manual test methods are time consuming and tedious. They are also prone to errors, so managers need to come up with automation processes that can allow them to easily observe the development process. Many test case management tools allow you to schedule testing and automate the processes so you are able to receive relevant information whenever needed. For example, you should be receiving messages about errors lodged into the system so you can take the most appropriate action to speed up development. Automation means you don’t need to perform manual test runs, all you need is to adjust your settings and the system will give you a report of what is happening in the production process in real-time.

Better control features

Working with teams is a perfect idea, but how these teams are able to handle different processes is what determines if you are doing what is expected of you to come up with superior products. Test case management tools allow you to control of who does what based on the metrics recorded about the performance of each individual. It helps you to assign the right individuals to handle the right roles.

Intelligent error detection process

Error detection and handling is a vital process that every manager should include in the management of production. Making software is different from producing other types of products because you need to observe for the occurrence of errors. Even the slightest mistake in the development process could affect the final product and this is why having a test case management system is necessary so errors are lodged immediately they are detected. You are assured to move from one step to the other without carrying defects along and this leads to the development of high quality software.

What Are The Benefits Of Corporate Philanthropy?

Corporate philanthropy is a case where businesses take action to improve the communities around them and society in general. This could include donations of things like medical equipment to nearby hospitals, supporting the nurturing of talent, offering support to educational programs that benefit the community and fundraising for a good cause. Businesses that engage in corporate philanthropy enjoy several advantages that stem from their actions to the communities. Below are some of the advantages a business can get for supporting the community through philanthropy.

Support from the community and market creation
Offering support to projects that help the community to achieve different goals brings people closer to the business and creates a positive relationship between the two. The community is made to feel part of the business due to the inclusion brought by these philanthropic projects. Therefore, they will always respond by giving support to the products sold by the company, which translates to market creation. Businesses that invest in nearby communities boost their sales and are guaranteed to have a stronger base of customers. Additionally, offering support to communities leads to greater economic success, so with the purchasing power earned they are able to contribute to the growth of the business.

More confidence in the business
Philanthropy convinces the communities targeted that they are considered a vital part of the business, and in this spirit, they feel more secure using the products offered by the business. Therefore, giving to the society helps by allowing the company to enjoy more support in whatever products it sells. It creates a market and reinforces the support received from the communities. In a market where there are many competing businesses, this is one of the ways a business can create an image for itself.

Market development through reputation
As River Cohen cites, reputation can make or break a business. A good reputation is cultivated and this means spending both on refining products as well as buying the trust of the market through things like philanthropy. To develop a market, a company can come up with philanthropic projects that help by raising its reputation and trust among buyers and the market in general. It is the easiest way to beat competition and to reiterate the mission statement of a business by touching on values the community considers vital for its growth and prosperity.

However, despite the benefits that come with corporate philanthropy, there are things that businesses should beware of to avoid plunging into a crisis. First, supporting philanthropic projects is time consuming and costly. The business has to also make huge decisions every day, which could interfere with its operations if the process is not monitored well. Excessive focus on philanthropy could hamper the goals set by the business, which in turn could delay the implementation of vital projects that can enhance growth. Ensure you have a set plan that should be followed while running philanthropic projects and the business will reap the benefits that come with giving back to the society.