There are several reasons why Whitney Blodgett thinks that every company needs a digital marketing plan.
The first reason is that a written strategy is going to be able to give you some type of focus and direction. This means that the company is going to be able to know exactly what they need to do online and what tactics are going to work the best for their company. When the company is trying to get more visits on their website, they are going to be looking for new customers. If the company does not know what specific goals that they should have, then they are not going to be able to figure out what they will need to do to make sure that the company is as successful as possible. A written down strategy will help the company to come up with a powerful online presence so that they can define their targeted audience better.
The second reason is a digital marketing plan is going to allow everyone to be on the same page. When the company writes down all of the things that they are trying to accomplish all of their goals. When everything is written down, then the employees are going to know exactly how their goals are going to fit into the marketing priorities of the company. Plus the company will be able to measure whether or not they are actually going to be able to reach all of their goals. A written down marketing plan makes sure that everyone knows the goals of the company.
The third reason is that the company is going to be able to get better resources. These resources are one of the best ways that the company is going to be able to accomplish all of their goals. When everything is written down, then the people who are going to be providing the company its resources are going to see exactly what the company needs to be successful. Therefore, the company can apply for the funding that they are going to need. This means that they might be able to hire more staff if it is needed. This allows the company to be a lot more efficient so that they have the opportunity to be as successful as possible. The resource providers will see that the company has a long term plan that they are going to try to reach with their resources.
The fourth reason is that it is going to limit the amount of duplication that can happen inside of a company. Once the company has all of the resources that they need to be successful, the resources do not need to be wasted on things because the company did not have a written marketing plan that is going to outline what the company wants to do with those resources. Most of the time, this is going to happen in the larger companies because the company is going to purchase a lot of different tools and agencies that has the ability to perform the same tasks. Therefore, a written marketing plan will help to keep the company’s tasks and goals organized.
The fifth reason is that a written marketing plan is going to help the company to be optimized so that they will be able to stay ahead of the competition. When the company has a god strategy, then the company will be able to benchmark all of their activities and they can set out the goals of the company. This means that the company will be able to see what is working for them and what is not. Therefore, they will be able to make changes in the areas where they need it the most.
These are the top five reasons that Whitney Blodgett thinks that a digital marketing plan is something that every company needs to be successful.